Digital Media Jobs Equal Great Job Outlook
A digital media manager is an online marketing professional who launches and develops marketing campaigns for digital channels. Most digital media managers also work closely with writers, photographers, content creators and web developers to develop a company’s online presence via social networking and other forms of internet marketing. Digital media professionals also help build customer relationships and promote products via a variety of internet platforms, including websites, blogs, and viral videos. Digital media managers can find success working as freelance online marketers, building digital marketing portfolios, or working at a firm that specializes in digital media. Many digital media managers start out by interning at a small or mid-sized digital media company before making the plunge into full-time employment. Digital media marketing jobs can be both long term and short term, and a number of digital media jobs are currently at a hiring stage.
Digital media managers often use analytical software to run and track their online marketing campaigns. Digital media managers can set daily goals for website performance, set metrics to determine how successful a campaign is, and utilize reporting software to analyze the results of campaigns. Digital media managers can perform analytical functions like tracking visitor activity, researching the effectiveness of PPC advertisements, analyzing the response rate of email campaigns, and determining whether or not to refine an ad campaign based upon performance. Digital media managers can analyze and optimize content and profile information to ensure that a website is search-engine friendly and has a high search engine placement.
Digital media managers can also perform other functions such as setting up strategic alliances, managing competitor campaigns, marketing new products and services, reviewing digital media investments, and tracking and improving the performance of marketing campaigns. A digital media manager will most likely have a bachelor’s degree in marketing or advertising, and the majority of positions require at least a master’s degree. Most jobs will require experience working in advertising and marketing fields, but the ability to identify new trends in the market for digital marketing opportunities and developing creative strategies to counter those trends are also highly valued traits.
Digital media managers must maintain an online presence in order to be effective. Digital media managers must stay abreast of emerging trends and promotional methods and understand how to effectively market products and services via the internet. Digital media managers must evaluate the success of marketing campaigns and monitor the performance of search engine optimization and social media efforts. Digital media managers are expected to develop campaigns, execute them, and analyze the results to determine whether or not the online presence and the strategies employed were effective.
Digital media managers can use analytics to determine the effectiveness of online campaigns and the return on investment. Digital media managers are expected to use analytical programs and software to conduct market research and to learn more about the strengths and weaknesses of current and future online presence. Digital media managers must analyze the needs of the company, the target demographic, and the competition.
Digital media managers should have excellent communication skills. The manager should be able to communicate with colleagues and customers effectively, and should be able to communicate clearly with those who are not part of the organization. Digital media managers need to be extroverted and comfortable sharing personal thoughts. They should be able to put personal feelings and ideas on the table, but they should also know when it is appropriate to bring up marketing or technical issues.
Digital media planning and execution require research and analysis. Digital media planning and execution require thorough analysis, which includes research into advertising, distribution, and promotion strategies. Digital media planning and execution also require the manager to have extensive networking skills. Digital media managers should be prepared to establish and foster good relationships with other companies in the business, as well as with other industry professionals.
Digital media professionals can expect a higher starting salary than most professionals in the related field. They may also be eligible for advancement to higher level positions. Digital media jobs are challenging and require the ability to work independently as well as in a team environment. Digital media jobs can lead to other positions in the business, such as director of marketing or public relations. Most positions in the related field require at least a bachelor’s degree, although some positions may require only a master’s degree. Digital media jobs are exciting, challenging, and rewarding for the right individual.